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Return on Innovation	Innovation Strategy Remember Your Vector Math!
Core & Context	Underlying Drivers in Growth Markets Technology Adoption Strategies
Technology Adoption Life Cycle	The Category Maturity Life Cycle
Cisco Systems and The Category Maturity Life Cycle	Complex Systems vs. Volume Operations
Complex Systems Model	Volume Operations Model
Simple Value Chain	Category Evolution
Business Model Innovation at Category Transitions	Cyclicality & Strategy
A Broad Universe of Innovation Types	Four Innovation Zones
Innovation Types for Growth Markets The Product Leadership Zone	Innovation Types for Growth Markets
Fractalization in Mature Markets	Fractal Markets: The nth Device The Example of Telephones
Innovation Types for Mature Markets The Customer Intimacy Zone	Innovation Types for Mature Markets The Operational Excellence Zone
Innovation Types for Declining Markets Leveraging Category Renewal	Core Becomes Context Over Time The End of Core is Commoditization
Context Build-up	Two Birds, One Stone
Core/Context Analysis Framework	The Cycle of Innovation
Clinging to Context How Resources Get Stuck	The Five Levers Model Extracting Resources from Mission-Critical Context
Cisco’s Markets Geographic Focus	Cisco’s Markets Customer Segment Focus
Cisco’s Markets Product Category Focus	The Problem with Outsourcing What Happens to the Work Force?
Resource Recycling	Resource-Recycling Zones
Innovation Types for Fractal Markets	Resource Recycling Meets Outsourcing